It’s great to have an awesome website, but getting people to visit it is another story. Let us take care of increasing your traffic and potentially your sales.
Search Engine Optimization (SEO)
When people want to find something, they use Google. It’s the mission of our SEO team to make sure when someone searches for your product or service, it’s you they find.
That’s why, with every our solution, you get a professional service carried out by people who spend their time studying your products and services, and who are always looking for ways to improve your visibility. We offer ourselves as a strategic partner for your business, your dedicated marketing representatives, working together with you to achieve your goals.
There is never a one-size-fits-all approach in SEO, every company is different, which means that every campaign is different . For this reason, our solutions are based on time. If you invest more, you get more of our time . Simple right?
DESCRIPTION OF ACTIVITIES
Analysis and choice of keywords:
One of the most important steps of any SEO campaign is the choice of keywords with which you want to position yourself. Suppose you are a plumber. If you were positioned on the first page on Google with the word “plumber”, you would certainly get a lot of traffic, but it would not be useful traffic. This is because many people type this word to get information about a plumber’s activities, or for example, to understand how to do a hydraulic system.
At Studio Samo we consider the search volume produced by each keyword, the competitiveness and the utility of the most relevant keywords, we estimate the traffic and potential accesses for these keywords. After making sure that the keywords chosen are the best, we develop a targeting strategy, to bring only the really interested people to your site.
After making all these checks with appropriate tools, we issue you with a document containing the best keywords, that is those with which you must position yourself to get access to your site really interested in your products or services, with high chances of becoming customers.
Analysis of your site – Seo Audit:
It is usually thought that webmasters or web agencies are able to cover all the technical part of SEO. In reality, this is not the case: most developers know the basics of SEO but, being a constantly evolving industry, they are not always able to be updated on the latest news.
We try to meet this need by providing complete technical SEO guidelines to give to those who created your site, in order to get the best possible performance. (Don’t you have a developer yet? No problem. We will put our best experts at your disposal to make sure that your site is in perfect SEO form).
With specific tools, but above all with manual control by our SEO experts, we analyze your site in detail, both from the point of view of the code and the contents, and of the link popularity (the most important sign of authority of a site for search engines), drawing up a list of possible errors and possible improvements. We then issue you with a support document for your webmaster or web agency, so that it can easily make your site perfectly optimized.
Analysis of your competitors:
This step will be dedicated to the analysis of competitors and to the study of the reference market. In this phase we will analyze the main competitors in your sector, studying their strategies and the activities they do online.
The SEO activities they implement will be taken into consideration, as well as the keywords with which they are positioned, the number of outgoing and incoming links, any advertising campaigns on Google Adwords. By observing their activities, we will be able to identify their strengths and weaknesses and any opportunities and threats in your reference sector.
Drafting of the publishing plan:
Today more than ever, SEO is not just a technical activity. Search engine algorithms are increasingly sophisticated in determining the quality of texts on your site. A site that is poor in content or with copied content, even if it has all the technical requirements, will never win the top positions in search engine rankings.
For this reason it is necessary to draft the editorial plan for the site / blog, or to define the activities necessary to create content that contains the keywords selected for positioning on Google. The contents will be created in relation to the interests of the target and the activities carried out by the company.
This document must deal with all the points necessary to achieve its objectives, as a target or niche on which you want to focus, topics covered based on the real needs of the users of reference, cut and form of the contents (posts / articles), periodicity outputs, interaction with social media and so on.
In drawing up the editorial plan it is necessary to provide for a certain flexibility and constant updating, based on the results obtained and on the company’s strategic changes.
Definition of the SEO and Web Marketing strategy:
We will create for you a real web marketing plan, which will contain the actions to be taken to improve the visibility of your site and brand on the web, not only from a strictly SEO point of view, but also which activities to support (site design, usability , public relations, social media, content strategies and online advertising).
Code optimization and site structure:
Having an HTML code and a structure of the site that help the search engine scan is the first step to get positioning results. Search engines use special software (called robots or spiders) to scan the network and index web pages. If the code and structure of your site are not SEO-friendly, these software may not be able to “read” your pages correctly, and this will be at the expense of your positioning.
Our experts will optimize the code of your site perfectly, correcting any errors and favoring their scanning, improving their performance in terms of traffic and access from search engines.
So many people (especially mobile devices) are looking for local businesses, such as professional offices, restaurants, hotels or shops. Our LOCAL SEO service can help your company stand out from the competition and be found by these people.
Thanks to the LOCAL SEO service you will be well positioned with keywords that include the name of your city or town (such as “parma dental practice”, “Verona cleaning company”, “monza car rental”, “architect brescia” etc.)
Here’s what you’ll get…
-Maximum visibility in your area of activity
-Guaranteed positioning for [keyword + location name]
-Increase the contacts of those looking for in your area
-You only pay for what you really need
Pay Per Click Advertising (PPC)
Using Google Adwords, we assign the keywords to your ads that’ll reach your target audience and get you conversions. Because you pay per click, you’ll get the best results, no matter the budget. Adwords campaigns need constant monitoring to be successful, something you may not have time for, but we certainly do
Conversion Rate Optimization
So you’ve got plenty of visitors but not enough business. We’ll take a look at your website and see what we can do to turn more of your visitors into customers.
Social Media Marketing
Engage with your customers or clients directly and personally in the relaxed environment of Facebook, Twitter, LinkedIn and others. We’re happy to chat to you about getting a strategy together
What is Social Media Marketing:
Social Media Marketing is the branch of web marketing that uses social media as a tool to spread its products / services, increase its clientele and brand awareness and improve customer relations. Social media means all online platforms, typical of web 2.0, which allow a high level of interaction between users. Examples of social media are social networks (Facebook, Twitter, Linkedin, Google Plus, etc.), photo / video sharing platforms (YouTube, Instagram, etc.), blogs (which allow interaction thanks to comments ).
When you create a social media marketing campaign, you need to concentrate your efforts on creating content that attracts attention and encourages users to share with their contacts on social networks. These shared messages will be more effective, since they come from reliable and impartial sources (our friends / contacts on social networks). Thus, this form of marketing is mainly based on the “word of mouth”, which means that marketing actions translate into mixed communication actions with advertising, rather than just paid advertising.
Social media are easily accessible platforms for anyone with Internet access. Communicating through these tools promotes the spread of the brand and often improves customer service. Furthermore, social media is a relatively inexpensive platform for marketing campaigns.
When we hear about social networks (social networks) or social media (social media), the first thing that comes to mind is Facebook, given its great notoriety and diffusion. But “Social Network” is much more. A social network can in fact be any website where there is interaction between users. In this broader sense, even a blog or an online magazine that allows you to post comments, or a forum, are in effect social networks.
Because it is important for companies:
It is common knowledge that the use of social networks has literally exploded in recent years, and not only among the youngest. Every day, more than 200 million contents are shared on the social web, both by individuals and companies. If you do not participate in this “global discussion”, you are missing the opportunity to get in touch with your customers, both current and potential.
What we can do for you, our services:
We take care of generating visibility on Social media and Virtual Communities (like Facebook, Twitter, Linkedin, Youtube, Google+, Pinterest, Foursquare, but also forums, blogs, web magazines and sector portals), increasingly used and important tools for companies . The services we offer include various activities, including professional management of online reports (Digital PR), creation, optimization and management of pages / profiles on Social Media (SMO, Social Media Optimization), creation and management of advertising campaigns on Facebook (Facebook ADV) and Linkedin (Linkedin ADV) and other activities aimed at engaging, that is, making the company dialogue with its reference customers, increasing interaction and loyalty.
People fork out for their website’s design and development, but how effective is that going to be in the end if what you’re trying to say doesn’t come across? Our specialist copywriter doesn’t mince his words when it comes to your content.
Regular emails to your customers or clients is a great way to keep them involved with what you’re getting up to. We can help set up and manage it for you using our system that’s hassle-free and easy to use